First They Came for the Anti-Vaxxers

"Nobody wants to be seen as foolish, and most people don't have the time or inclination to look closely at the evidence for and against vaccine safety. If people keep hearing that 'everyone knows' vaccines are safe and effective, most of them will tend to go along with that position even if they don't know much about the topic - if only to avoid being seen as crackpots. Fear of public humiliation can be a beautiful thing in the right hands."