‘Magic’ Will Replace Normcore, Trend Forecasters Report

How does this all relate towards brands and the fashion landscape? "In the broadest strokes, it is saying, 'This is about people’s experiences.'" Segal says. "It is saying, ‘What’s important is how people are experiencing the world, experiencing their spirituality, experiencing anxiety, so there is a motion back toward the emotional landscape of consumers instead of their pocketbooks."